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Firestone Grill

  • Logo Design
  • Merchandise Design
  • Menu Design
  • Website Design & Development
  • Product Ordering Fulfillment
  • Brand Maintenance

Firestone Grill continues to be a pinnacle restaurant in downtown San Luis Obispo for over 25 years. Moshpit was proud to partner with such a powerhouse when it comes to taste, business operations and desire for consistency. We completed the brand from the ground up, and now maintain the restaurant’s creative integrity through design and online experiences.

The Starting Lineup

Firestone Grill began over 40 years ago as Main Street Grill in Cambria, CA. We started our brand journey with the initial Firestone Grill icon and text treatment roughly 5 years ago. There was no official logo or brand for over 35 years! Once the brand was established, we completed the uniformed identity to Main Street Grill, Firestone Grill in Bakersfield, CA, and Dog House Grill in Fresno, CA.

Foodie Footage

How do you make a mouth-watering video about Firestone Grill? Easy, just showcase their tri-tip going through the stages of production. Anyone who's experienced the sando will quickly remember how delicious it is through a visual presentation, and for those who haven't had it, you are now enticed. Video is the king of content.

Tailgating Success

There’s no doubt you’ll be in line at Firestone Grill. We intercepted people’s attention during their wait to absorb our messaging through oversized window designs. Over the years, we’ve rotated art that depicts catering options, new merchandise and Cal Poly Sports. Moshpit also handled the printing and installation, as we promote our direction for all handling of our artwork and designs.

Digital Touchdown

While Firestone maintains as the most reviewed restaurant around on websites such as Yelp and Trip Advisor, their own website was minimal and ready for a first down. We took the fundamentals and added eCommerce, a video and photography package, SEO friendly page development, online catering order-processing and merchandise fulfillment.
Check it out here >

Homerun Legibility

If there was one critique we had with the previous menu design, it was that the item descriptions were too small. Once we broke ground on the menu design, we test printed various font sizes, hoping to achieve readability angles of the restaurant. Once achieved, we maximized our overall space and created a legible, oversized menu for locals and tourists alike.

Apparel Ace

When brainstorming ways to get the new brand out, we understood Firestone Grill’s reluctancy to advertise. Their word of mouth reputation has been and will be their strong force for marketing. However, the customer needed more than a great experience. They needed a product they could share about their experience, ultimately bringing profits and advertising in one punch.

Monogram Marketing

With all the athletic incorporation with Firestone Grill's brand, we knew an athletic logo and design would be a hit. When combining the three letters FSG, we were able to break up the two words with colors and overlapping characters. You can find this logo on the more sports-driven merchandise and more.

Homerun Legibility

If there was one critique we had with the previous menu design, it was that the item descriptions were too small. Once we broke ground on the menu design, we test printed various font sizes, hoping to achieve readability angles of the restaurant. Once achieved, we maximized our overall space and created a legible, oversized menu for locals and tourists alike.

Challenge Accepted

With no recollection how this started, we didn't hesitate to brand the San Luis Obispo tradition of climbing three peaks and ending with a celebratory tri-tip sandwich, thus named the Tri-Tip Challenge. This logo design has made it onto select products, which include a new design for a black and white tee shirt. Come get one after your victory!

Triple-Double Feasting

Firestone Grill is constantly asked about catering and large orders, however they didn't have a system in place to ease the process for both customers and staff alike. We designed and developed an online form, created internal signage with our own photography, and the rest is history. Firestone Grill is getting large orders almost everyday.

Show 'N Tell

We've realized over the years that our designs and products speak for themselves, however getting them in front of customers can present a challenge. Moshpit designed a display for Firestone Grill's merchandise, and with the help of Stalwork Construction, erected a display case that brought attention to the merchandise, which inevitably brought more sales.

All the Small Things

We encourage incorporating the aesthetics of a brand into each client, and with Firestone Grill, we've added the little touches like hangtags, stickers and folding/bagging to name a few. It's the little custom touches that enhance the brand, and overall customer appreciation.

Testimonial

Hal Billingsly

Firestone Grill Owner & Operator

“Since 2016, Moshpit and I have diligently worked together to take Firestone Grill’s branding to the next level. Pete Ayer understood the intentions of what we wanted and didn’t want for our brand, and he hit a grand slam on all fronts. From the merchandise incorporation, which we’ve never explored before, to making our menus legible on all our print applications, Pete and his team at Moshpit thrive on making our business clear and concise, even incorporating website functionality for shopping and catering. Looking forward to the next project!”